INGRID PASCUAL
Bio & Portfolio
ABOUT ME
I’m blessed to have the opportunity to build a career by doing what I love. I'm a seasoned marketing professional who is strong in developing cost-effective marketing initiatives and advertising campaigns that result in good ROIs and top brand recognition in the B2B and B2C markets for over 10 years.
I'm a highly motivated individual who is committed to the team and project. I humbly accept the responsibility or job role bestowed upon me and take ownership in everything I do. I lead with a strategic vision, pioneering attitude, great personality and possess technical skills required to do what is expected of me and beyond.
I’m thrilled to say that I’ve learned so much in today's digital landscape and marketing field and continue to educate myself and upgrade my skills. I’m a hard worker, a team player and excited to see what projects could benefit from my unique skill set. I’d love to chat with you about how we might work together in the future and how I can help your business or company achieve revenue growth.
Knowledge & Area of Expertise
BRAND & PROJECT MANAGEMENT
MARKETING
& COMMUNICATIONS
SEO & GOOGLE ANALYTICS
SOCIAL MEDIA ADVERTISING
SALES & BUSINESS DEVELOPMENT
PR
& NETWORKING
LEADERSHIP
& TEAM BUILDING
CUSTOMER SERVICE
PURCHASING
& BUDGET REPORT
Tricks of the Trade
ADOBE CREATIVE SUITE
Acrobat, Illustrator, InDesign, Lightroom, Photoshop & Premiere Pro/Rush
MICROSOFT OFFICE
Outlook, Word, Excel, PowerPoint, SharePoint, Teams & Planner
WEB PUBLISHING
& DATABASE
WordPress, Wix, Dropbox,
& MRL: My Resource Library
WEB ANALYTICS & SEO
Google Analytics & Google Ads
SOCIAL MEDIA
Facebook, Instagram, LinkedIn
Snapchat, TikTok, Twitter (X) & YouTube
COMMUNICATIONS, CRM
& MARKETING AUTOMATION
Zoom, Join.Me, GoToMeeting, WebEx, Skype, SugarCRM (Salesforce) & Act-On
Solo & Collaborative Projects
Past Roles
2021-Present
GRAPHICS ANALYST, SR DSGN
SMURFIT WESTROCK
2014-2021
MARKETING & BUSINESS DEVELOPMENT MANAGER
PALMIERI
2014
BRAND & CONTENT STRATEGIST
thinc10
2006-2013
GRAPHICS & MARKETING SPECIALIST
FIEL
2006
PRODUCTION COORDINATOR
SGS
My Studies
BACHELOR OF TECHNOLOGY,
GRAPHIC COMMUNICATIONS MANAGEMENT & MARKETING PROGRAM,
RYERSON UNIVERSITY
GOOGLE ANALYTICS CERTIFIED,
GOOGLE ANALYTICS ACADEMY
DIGITAL MARKETING CERTIFIED,
UDEMY
FOOD for THOUGHT
iThoughts by Ingrid
Design and Marketing Principles for your Business, it should be:
Inspired - To give rise to the idea of the endeavour (business plan or objective)
Ingenious - To portray the cleverness of the invention (product or service)
Innovative - To creatively convey the message (information or solution)
Integrated - To strategically incorporate all aspects of the ambition (mission, vision and goals)
All the above principles can be applied to your own personal life!
CONTACT INGRID
Thank you for dropping by! Please connect with me to find out more and fill-out this form.