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BRANDING, LOGOS & PROMOTIONS
Solo & Collaborative Projects
Branding,
Logos & Promotions: Projects
STARBUCKS
Blonde Roast
Branding,
Logos & Promotions: Image
CAMPAIGN OVERVIEW
Starbucks wanted to promote their latest Blonde Roast Veranda Blend product launch through up-close and personal customer service and by accessorizing their staff, as they deliver the orders to the expecting customers. The Starbucks logo was imprinted on bright yellow winter hats and mittens and were distributed to all targeted retail locations.
OBJECTIVES
Launch new product
Increase brand awareness
Promote exceptional customer service
Improve staff’s customer service skills
INVOLVEMENT
As FIEL's Graphics & Marketing Specialist, I assisted and coordinated the design implementation of the selected winter accessory items.
I purchased and placed the order with external imprint vendors and oversaw the client proof approvals.
RESULTS
Today, Starbuck's Blonde Roast product is one the leading coffee flavour in the market. In fact, according to Starbuck's studies: more Canadians enjoy and drink this lighter-bodied, mellow coffee blend than Americans. The Starbuck's marketing and promotions team does a superb job in launching this coffee flavour and other blends by increasing brand awareness and improving customer and staff interaction.
Branding,
Logos & Promotions: Text
MALIBU
Original Coconut Rum
Branding,
Logos & Promotions: Image
CAMPAIGN OVERVIEW
Malibu wanted to promote their flagship product: Caribbean Coconut Rum through a summer event sponsorship. The Malibu logo and bottle design were imprinted on beach towels and pillows. These promotional gifts were given to all guests and attendees of the event.
OBJECTIVES
Increase brand awareness and exposure
Promote event sponsorship
INVOLVEMENT
As FIEL's Graphics & Marketing Specialist, I assisted and coordinated the design implementation of the selected summer promotional items.
I purchased and placed the order with external imprint vendors and organized the client proof approvals. Ensured the artwork design is printed with utmost quality and met the client’s specifications and expectations.
RESULTS
Malibu’s original caribbean coconut rum product continues to be their leading alcoholic beverage brand. Currently, Malibu introduced other flavours into the market: Mango, Pineapple and Lime and their popularity and success will grow. Malibu’s marketing and promotions team does a great job by increasing brand exposure and participating in summer events that tap into their targeted audience and leverage their high-selling season.
Branding,
Logos & Promotions: Text
MLSE
Toronto Raptors
Branding,
Logos & Promotions: Image
CAMPAIGN OVERVIEW
MLSE wanted to promote their NBA Team: Toronto Raptors through fans engagement campaigns. The Raptors logo was imprinted on rally towels. These promotional items were distributed to attendees in each game.
OBJECTIVES
Increase fans’ engagement and experience
Promote team spirit
INVOLVEMENT
As FIEL's Graphics & Marketing Specialist, I assisted and coordinated the design implementation of the selected team promotional items.
I purchased and placed the order with external imprint vendors and managed the client proof approvals. Ensured the artwork design is printed with utmost quality and met the brand standard guidelines.
RESULTS
MLSE’s Toronto Raptors team continue to capture all basketball fans’ attention, especially when they won NBA’s 2019 Championship game against the 2-time defending champs: Golden State Warriors. The Toronto Raptors brand and logo continues to evolve and get better each season. MLSE’s marketing and promotions team does an exceptional job in providing top sport and entertainment experiences to their fans.
Branding,
Logos & Promotions: Text
RECHARGE
WITH MILK
Dairy Farmers of Ontario
Branding,
Logos & Promotions: Image
CAMPAIGN OVERVIEW
DFO’s Recharge with Milk sponsorship initiative helps and support various local athletes, sports teams, and community leagues.
This campaign helps each team host an event to raise funds for sports equipment, player uniforms and more. The Recharge with Milk logo and slogan were imprinted on rally towels and backpacks. These promotional items were distributed as giveaways to athletes, players and event attendees.
OBJECTIVES
Raise funds for local athletes and sports teams
Promote team spirit
Increase awareness of milk’s nutritional benefits
Acquire new consumers for chocolate milk
INVOLVEMENT
As FIEL's Graphics & Marketing Specialist, I assisted and coordinated the design implementation of the selected promotional items.
I purchased and placed the order with external imprint vendors and supervised the client proof approvals. Ensured the artwork design is printed with utmost quality and guaranteed that the order is shipped and delivered in advance before the event.
RESULTS
DFO continues to support local sports teams and athletes by sponsoring a variety of sporting events, fundraisers, contests, and partnership programs. They continue to remind Canadian consumers about the nutritional benefits of milk, especially chocolate milk as a post-exercise recovery aid. DFO’s marketing and promotions team continues to develop different types of sponsorship and school educational programs to further promote the health benefits and great taste of Ontario dairy products.
Branding,
Logos & Promotions: Text
TP
TPascualFitness
Branding,
Logos & Promotions: Image
OVERVIEW
Tim Pascual is a personal trainer and fitness coach who wanted to establish his business and promote his fitness training services. This project helped him create his brand, logo, business card and gift merchandise. These sales tools and merchandise items were distributed to his clients and prospects.
OBJECTIVES
Establish brand and logo
Promote training service
Increase brand awareness
Acquire new clients
INVOLVEMENT
As a Freelance Business Marketing Consultant and Graphic Designer, I was able to help Tim develop his brand, logo, mission statement and business vision. I designed his logo, business cards and t-shirt merchandise. Note that I had to design 2 different types of business cards for him because we wanted to capture the two types of clientele he has: 1) Typical or General Public (Individuals who want to lose weight, fat, tone up etc.) 2) Athletes or Aspiring Fitness Models or Bodybuilders (Individuals who want to take their passion for fitness to another level and compete). I placed and coordinated the order with commercial imprint vendors and managed the proof approvals and order delivery.
RESULTS
Tim & I continue to work together and improve his brand and market reach. I am currently developing a website for Tim, for him to remain competitive, relevant in his industry and ultimately drive his business into the future, through virtual or online training sessions. Stay tuned.
Branding,
Logos & Promotions: Text
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