BUSINESS DEVELOPMENT, PRINTABLES
& PACKAGING SOLUTIONS
Solo & Collaborative Projects
FAYEMOUS
Business Cards & Flyers
OVERVIEW
Faye Salangsang is a full-time school director and part-time make-up artist. This project helped her create her brand, logo, business card, flyers, and post cards. She distributed them to everyone she knows that may be interested in hiring her for an occasion, event or just needed a personal makeover. Faye was open to all opportunities that comes her way.
OBJECTIVES
Establish brand and logo
Promote services
Increase brand awareness
Acquire clients
Establish and broaden business network
INVOLVEMENT
As a Freelance Business Marketing Consultant and Graphic Designer, I was able to help Faye develop her brand, logo, and business vision. I designed her logo, business card, flyer, and postcard, while implementing her ideas and message to her clients and prospects. She wanted to convey the message that true beauty lies deep within. Although her makeup services can enhance one’s physical appearance, it was important for her to make her clients understand the importance of self-worth and inner beauty. I coordinated and placed this printing order with a vendor, managed the proof approvals on her behalf and ensured timely delivery.
RESULTS
Faye was able to spread the word about her makeup artistry business, using the printed materials we have worked on together. She was hired to do a few weddings, where she worked on the bride and bridal party. She keeps herself available for a chance to encourage women to realize their self-worth and inner beauty through her make-up artistry and free counselling.
COCA-COLA
Beverage Brands & Packaging
OVERVIEW
The Coca-Cola company is the world’s well-known beverage manufacturer and soft-drink brand. Coca-Cola, Diet Coke, Sprite, Minute Maid, Nestea and Dasani are some of the renowned beverage brands that most of us know and have drank at least once in our life. This company is famous for its unique bottling system, creative packaging techniques and marketing initiatives.
Note: Due to company/employee proprietary agreements, pictures or images of actual projects and work cannot be shared in this portfolio.
OBJECTIVES
Design packaging solution for different beverage brands
Preserve brand and logo guidelines for printing
Meet standard packaging and printing specifications
Produce cost-effective and sustainable packaging system
Print and deliver packaging work orders on time
Maintain good relationship between internal staff, external suppliers, account managers and clients
INVOLVEMENT
As MWV’s Graphics Coordinator, I oversaw the beverage packaging designs and proofs for various Coca-Cola brands. Some of the project tasks that I performed were:
Analyzed, inspected and proofed graphic artworks for plating and printing
Conducted quality control checks on all printables
Coordinated with clients, suppliers and MWV graphics and production team to meet print and production deadlines
Prepared all graphic materials for press runs and approvals
RESULTS
MWV’s business partnership with Coca-Cola’s marketing and account managers remain strong. The printing and packaging systems for Coca-Cola beverage brands are produced with utmost quality and delivered as scheduled. Today, the Coca-Cola company continues to make refreshing drinks that people love and have achieved top-of-mind awareness as the world’s famous soft-drink brand.
Images and logo rights are reserved by the Coca-Cola company.
KRUGER
Tissue Brands & Packaging
OVERVIEW
Kruger is Canada’s leading manufacturer of tissue products. Cashmere, Purex, Sponge Towels and Scotties are some of the popular tissue brands that belong to the Kruger product line. These Kruger products require packaging design solutions that SGS provide.
Note: Due to company/employee proprietary agreements, pictures or images of actual projects and work cannot be shared in this portfolio.
OBJECTIVES
Design packaging solution for different tissue brands
Preserve brand and logo guidelines
Meet standard packaging and printing specifications
Produce cost-effective and sustainable packaging system
Maintain good rapport with millers, suppliers, brand/account managers, media agencies and clients
INVOLVEMENT
As SGS’ Production Coordinator, I managed the packaging designs and proofs for various Kruger brands. Some of the project tasks that I completed were:
Collaboration with Production Artists in creating client’s brand design required for printing
Conducted quality control inspections of all graphic materials, proofs and printing plates
Entered order specifications into corporate SGS docket systems
Acted as a liaison for both internal and external associates for the Kruger account
RESULTS
SGS’ business relationship with Kruger’s media and account managers remain solid. The packaging design solutions for the Kruger tissue brands are managed and produced with the highest quality and care. Today, Kruger continues to make top quality tissue products for household, industrial, and commercial use.
Images and logo rights are reserved by the Kruger company.
WAHINI'S TRINKETS
Gift Packaging & Catalogue
OVERVIEW
Wahini’s Trinkets is my own custom jewelry gift business. As a young girl, I enjoyed creating friendship bracelets and this childhood hobby started this business endeavour. A sales and marketing kit were required to promote Wahini’s Trinkets jewelry, this includes a product/price catalogue, gift packaging and brand tags.
OBJECTIVES
Establish brand and logo
Promote product collection
Increase brand and product awareness
Acquire product sales
Retain loyal customers
INVOLVEMENT
As the owner of Wahini’s Trinkets, I was able to build this small, part-time business from scratch. I designed and coordinated the printing of the sales and marketing materials, from concept to delivery. My graphic design, business marketing education and work experience helped me start this business. While I consulted other small jewelry business owners for advice and constructive feedback.
RESULTS
Wahini’s Trinkets continues to promote and offer custom jewelry gift designs and products to friends, family, and colleagues within my community. Nowadays, some customer hire WT for personal jewelry repair services.