EXPERIENCE

Past Roles

MARKETING & BUSINESS DEVELOPMENT MANAGER

PALMIERI

2014 - 2021

• Increased overall sales revenue by 30% using innovative marketing campaigns and effective salesforce training in Canada and US.
• Lead, develop and implement profitable, strategic marketing, branding initiatives through various media platforms, shopping portals and virtual library databases.
• Manage and monitor sale partnership account with Wayfair.
• Collaborate with Canadian and American Research, Design, Marketing, Communications and Sales teams in developing new products, efficient marketing and brand management plans.
• Launch and present new products quarterly and annually.
• Travel to Canadian and American conferences and exhibit products for demonstration to acquire sales leads and prospective orders in the educational, architectural and interior design market.
• Maximize company brand exposure tactics by capitalizing social media presence, one-on-one or group meetings and lunch & learn appointments resulting in top-of-mind buyer awareness.
• Design, purchase and coordinate publication of marketing materials and tools for product sales support.

BRAND & CONTENT STRATEGIST 

THINC10

2014

• Designed and mapped out graphic and web content for financial and technology start-up and small businesses.
• Maintained brand strategy and objectives through online portals, social media channels and in-person meetings.
• Leveraged market data to support critical behavioural metrics of customers and prospective clients online.
• Established a workflow for business development and marketing content with technical CMS team.

GRAPHICS & MARKETING SPECIALIST

FIEL (FAIRDEAL IMPORT & EXPORT)

• Managed promotional campaigns and projects for brands such as Rogers, Starbucks, Toronto Raptors, Toronto Maple Leafs, Maple Leaf Foods, Gatorade, Recharge with Milk and Malibu.
• Created logo designs for branding and marketing initiatives for Canadian Cancer Society and Alzheimer Society of Canada.
• Coordinated design implementation with external vendors in Canada and US.

2006 - 2013

PRODUCTION COORDINATOR

SGS (SOUTHERN GRAPHIC SYSTEMS CANADA)

2006

• Managed the Kruger and Unilever brand products such as: Scotties, Cashmere, Purex, Sponge Towels, Dove, Lever 2000, etc.
• Collaborated with Production Artists in creating clients’ brand design/elements that meet printing/production standards, specifications and requirements.
• Conducted quality control inspections of all graphic materials, proofs and printing plates.
• Entered order specifications into corporate SGS docket systems.
• Provided professional, exemplary support for clients, millers, media agencies, brand/account managers.

GRAPHICS COORDINATOR

MWV (MEADWESTVACO PACKAGING SYSTEMS)

2005

• Oversaw the beverage packaging for Coca-Cola, Dr. Pepper Snapple and Pepsi brands’ design proofs such as Coca-Cola, Diet Coke, Dasani, Fresca, Minute Maid, Nestea, Powerade, Sprite, Canada Dry Ginger Ale, Pepsi, Diet Pepsi, etc.
• Analyzed, inspected and proofed graphic artworks for plating
• Conducted quality control checks on all printables to ensure they met all printing standards and specifications.
• Coordinated with clients, suppliers and MWV graphics team to meet print and production deadlines.
• Prepared all graphic materials for press runs and approvals.