MARKETING, COMMUNICATIONS & ADVERTISING
Solo & Collaborative Projects
PALMIERI
Marketing Strategy,
Literature & Content
OVERVIEW
Palmieri is an established manufacturer and designer of innovative furniture for libraries, schools, corporations and other public spaces. They specialize in unique, modern tables, service desks, workstations, display units, carrels, modular soft seating, and mobile shelving. Palmieri wanted to increase their market reach, brand awareness and product sales revenue through various marketing channels and digital platforms.
OBJECTIVES
Increase brand awareness
Promote products and services
Expand market reach
Increase product sales
Acquire new clients, dealers and independent sales reps
Support dealer partners and rep groups
Grow revenue
INVOLVEMENT
As Palmieri’s Marketing and Business Development Manager, I lead, developed and implemented strategic branding and marketing campaigns, that increase product sales and revenue growth.
Campaign Types:
Traditional methods: brochures, magazine ads, flyers, product sell-sheets, spec/price guides and catalogues
Digital methods and platforms: social media posts, press releases, e-newsletters, online ads, e-mails, event invitations, dropbox file database, virtual resource library and 3rd party/external websites
New Product Launch
Tradeshow Product Demo and Presentations
Sales Rep and Dealership Training Sessions, Lunch/Learns and Web Meetings
Company & Product Video Production
RESULTS
Today, Palmieri continues to expand their market reach beyond the educational sector and utilize more digital marketing methods and online platforms to promote its products. Palmieri’s sales revenue increased by 30% due to their improved marketing efforts. Also, they develop new product collections and more intuitive models that allows them to become more competitive in the market. For example, the NuMedia collection is the newest product line launched in 2020, a fun, exciting one-stop-shop furniture solution for the K-12 spaces.
Images, videos and logo rights are reserved by Palmieri Furniture Limited.
M$4K
Money Smarts 4 Kids™
Richard Rainford
OVERVIEW
Richard Rainford is a well-experienced financial accountant that facilitated Money Smarts 4 Kids™ financial literacy programs and camps at numerous TCDSB, TDSB elementary schools and private schools in Ontario. His programs consist of informative tutorials, engaging games and activities used to demonstrate the important financial concepts and practices. He needed some help with his marketing brochures and business cards, so this project helped him promote his services and became part of his sales tools to spread the word about his business to all the schools and places that he visits.
OBJECTIVES
Establish brand
Promote financial literacy programs and products
Increase service and product awareness
Acquire new clients and audience demographics
INVOLVEMENT
As a Freelance Business Marketing Consultant and Graphic Designer, I was able to help Richard design his brochures and business cards. I made sure that his marketing and promotional pieces are printed according to his requirements and needs.
RESULTS
These days, Richard continues to promote and provide his financial literacy programs not only to kids and schools, but also to adults, seminars and workshops.
CABC
Christ Almighty Baptist Church
Programs & Ministries
OVERVIEW
CABC (formerly known as Commonwealth Avenue Baptist Church) is a multicultural congregation located in the city of Scarborough. One of the church’s members approached me and asked me to help him put together an info brochure. This brochure will help welcome and educate first-time visitors and its church members about its mission, vision, covenant, ministry schedule and volunteer programs.
OBJECTIVES
Provide info to visitors and members
Promote community outreach
Increase community awareness
Acquire new members and volunteers
INVOLVEMENT
As a Freelance Business Marketing Consultant and Graphic Designer, I was able to help the church design its brochures and ensure that these are printed according to their requirements.
RESULTS
Nowadays, CABC’s first-time visitors and members are more informed about the church ministries and programs. The church makes sure that there is sufficient inventory of brochures and info cards to distribute to newcomers and its congregation.