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MARKETING, COMMUNICATIONS & ADVERTISING

Solo & Collaborative Projects

Marketing, Communications & Advertising: Projects
Marketing, Communications & Advertising: Pro Gallery

PALMIERI

Marketing Strategy,
Literature & Content

OVERVIEW

Palmieri is an established manufacturer and designer of innovative furniture for libraries, schools, corporations and other public spaces. They specialize in unique, modern tables, service desks, workstations, display units, carrels, modular soft seating, and mobile shelving. Palmieri wanted to increase their market reach, brand awareness and product sales revenue through various marketing channels and digital platforms.


OBJECTIVES

  • Increase brand awareness

  • Promote products and services

  • Expand market reach

  • Increase product sales

  • Acquire new clients, dealers and independent sales reps

  • Support dealer partners and rep groups

  • Grow revenue


INVOLVEMENT

As Palmieri’s Marketing and Business Development Manager, I lead, developed and implemented strategic branding and marketing campaigns, that increase product sales and revenue growth.

Campaign Types:

  • Traditional methods: brochures, magazine ads, flyers, product sell-sheets, spec/price guides and catalogues

  • Digital methods and platforms: social media posts, press releases, e-newsletters, online ads, e-mails, event invitations, dropbox file database, virtual resource library and 3rd party/external websites

  • New Product Launch

  • Tradeshow Product Demo and Presentations

  • Sales Rep and Dealership Training Sessions, Lunch/Learns and Web Meetings

  • Company & Product Video Production


​RESULTS

Today, Palmieri continues to expand their market reach beyond the educational sector and utilize more digital marketing methods and online platforms to promote its products. Palmieri’s sales revenue increased by 30% due to their improved marketing efforts. Also, they develop new product collections and more intuitive models that allows them to become more competitive in the market. For example, the NuMedia collection is the newest product line launched in 2020, a fun, exciting one-stop-shop furniture solution for the K-12 spaces.

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Images, videos and logo rights are reserved by Palmieri Furniture Limited.

Marketing, Communications & Advertising: Text
Marketing, Communications & Advertising: Pro Gallery

M$4K

Money Smarts 4 Kidsâ„¢
Richard Rainford

OVERVIEW

Richard Rainford is a well-experienced financial accountant that facilitated Money Smarts 4 Kidsâ„¢ financial literacy programs and camps at numerous TCDSB, TDSB elementary schools and private schools in Ontario. His programs consist of informative tutorials, engaging games and activities used to demonstrate the important financial concepts and practices. He needed some help with his marketing brochures and business cards, so this project helped him promote his services and became part of his sales tools to spread the word about his business to all the schools and places that he visits. 


OBJECTIVES

  • Establish brand

  • Promote financial literacy programs and products

  • Increase service and product awareness

  • Acquire new clients and audience demographics


INVOLVEMENT

As a Freelance Business Marketing Consultant and Graphic Designer, I was able to help Richard design his brochures and business cards. I made sure that his marketing and promotional pieces are printed according to his requirements and needs.     


RESULTS

These days, Richard continues to promote and provide his financial literacy programs not only to kids and schools, but also to adults, seminars and workshops.

Marketing, Communications & Advertising: Text
Marketing, Communications & Advertising: Pro Gallery

CABC

Christ Almighty Baptist Church
Programs & Ministries

OVERVIEW

CABC (formerly known as Commonwealth Avenue Baptist Church) is a multicultural congregation located in the city of Scarborough. One of the church’s members approached me and asked me to help him put together an info brochure. This brochure will help welcome and educate first-time visitors and its church members about its mission, vision, covenant, ministry schedule and volunteer programs.  


OBJECTIVES

  • Provide info to visitors and members

  • Promote community outreach

  • Increase community awareness

  • Acquire new members and volunteers


INVOLVEMENT

As a Freelance Business Marketing Consultant and Graphic Designer, I was able to help the church design its brochures and ensure that these are printed according to their requirements.     


​RESULTS

Nowadays, CABC’s first-time visitors and members are more informed about the church ministries and programs. The church makes sure that there is sufficient inventory of brochures and info cards to distribute to newcomers and its congregation.

Marketing, Communications & Advertising: Text
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